Meeting oversized challenges.

Founded in 1915, Hedstrom Corporation is one of the nation’s premier manufacturers and marketers of children’s toys and outdoor recreation products. From traditional spring horses to extreme sports equipment, Hedstrom partnered with Brady Communications to create powerful brands with cost efficient packaging to boost sales.

Working with the product groups such as Trampolines, Game Tables, Spring Horses, Gym Sets, and Extreme Sports Equipment, Brady Communications faced some very large challenges…literally. With boxes as large as 14' and “warehouse shopping,” oversized packages were no longer in the storage room; they were on the shelf in front of consumers. Packaging at point-of-sale effects the most fundamental interaction between the customer and the brand and can be a powerful marketing tool. Effective packaging attracts a consumers’ attention, conveys product features and ultimately helps conclude the purchase decision in the store.

Point-of-sale packaging is especially challenging when you consider the size of Hedstrom’s products. Creating good packaging on such a large scale required a special blend of printing knowledge, cost analysis and smart design. When applied in the right combination, the end results can be bigger than life.