Internal Communications on a Global Scale

First Data is a global leader in electronic payment transactions and solutions. When they spun off Western Union, First Data wanted to create a campaign to engage its workforce, inform them of developments and most importantly, revitalize their mission and brand. Brady Communications developed a comprehensive communications campaign to meet their needs.

The brand initiative and communications campaign were made up of multiple components: a case-bound book; a pocket guide; and a CD with downloadable posters, wallpapers and a screen saver. Since we were addressing a global audience, many materials were produced in six languages.

One of the most crucial elements was logistics. Brady worked across several time zones and in three countries (the United States, the United Kingdom and Latvia) to coordinate the production of The First Data Story. On the day of the Western Union IPO, the communications program was delivered to more than 30,000 employees worldwide in 11 countries. In three short months, we helped First Data take their vision from concept to reality.

Read All About It

In order to reenergize their workforce, First Data turned to Brady Communications to help with a new branding initiative. Brady designed and coordinated printing for the core campaign element, a case-bound book that communicated the values and mission of this global company.

Beyond Bilingual

In addition to the books, pocket guides—a succinct reference to First Data’s vision and mission—were produced in six languages and attached to each book.

Story Time

Brady Communications coordinated the production and logistics of delivering The First Data Story. We worked across several time zones and three countries to produce and print all the elements of the campaign.

Illustrating the First Data Story

Considering the diversity of the global audience for this campaign, Brady Communications used illustration as a means of communicating the message. Illustration was more conceptual than photography and helped the audience focus on the information.

Hear it Here

Each book included a CD that offered access to an animated audio presentation, downloadable computer wallpaper graphics, posters and screen savers . More than 80 posters were available in both U.S. and global standards for desktop printing.