A unique partnership creates a winning relationship.

Next time you grocery shop, chances are you’ll pick up a Del Monte Foods product. That’s because since its start in 1916, Del Monte Foods has continued to grow, innovate and acquire brands. In 2002, the Company acquired business units from the H.J. Heinz Company nearly doubling its size in the food and pet product business.

With a vast and increasing number of product groups and brands, marketing success relies heavily on creativity, innovation and speed to market. A unique “onsite” partnership with Brady Communications enables Del Monte Foods to meet these demanding needs.

Our on-site creative team allow us to gain product knowledge, build stronger relationships with the product managers, and meet aggressive time tables. Our on-site staff is also backed by the support and expertise of our full service marketing communications staff and is able to stay abreast of the latest packaging, printing and technology trends. This partnership allows Del Monte to have the best of both worlds… creative talent without the investment in a creative department.

Del Monte Foods and Brady Communications have created a unique and successful partnership that continues to develop and grow as Del Monte Foods grows. This is just another example of the innovative approach that Brady Communications brings to its clients.

Here’s an Incentive

The Del Monte DOT Program is an incentive program for the broker channel. The Del Monte creative team developed a modular format that made a complex program quick to read and easy to understand.

In Store Stopping Power

Brady Communications designed a header display for PetsMart stores that created real stopping power for consumers. The display features multiple brands including Scooby Snacks, Jerky Treats®, Pup-Peroni®, Snausages® and NawSomes!®

Generating In-Aisle Attention

The design and messaging of this on-shelf coupon box pushed the great taste and quality of College Inn® broth and drove consumers to the web site for additional recipe ideas.

Direct Mail with a Bite

As part of a test direct mail campaign, Brady Communications created this dimensional mailing tube for NawSomes!® Designed to look like a rolled up newspaper, this “Canine Chronicle” featured clever articles on the outside and a product sample and coupon inside.

Cutting Coupons

Free Standing Inserts are the foundation of many consumer promotions. Our team designs and produces FSI’s on a weekly basis for a variety of products.