Honoring Extraordinary Commitment

Seeking a way to recognize its most generous patrons, Carnegie Mellon University partnered with Brady Communications to create and brand a new society to honor its most generous and prestigious donors. The Highlands Circle was created to support this vision.

The goal for the society’s identity was to create a graphic focal point befitting the exceptional caliber of its elite members. Three elements were intertwined within the logo: a circle that symbolizes the name of the society and the perpetual nature of philanthropy’s influence; a stylized thistle that represents the Scottish Highlands and Andrew Carnegie’s heritage; and the “Carnegie Mellon” wordmark to keep it in harmony with the university’s identity standards. The logo was designed to reflect the influential nature of the society as well as the ideas of philanthropy, heritage, and pride.

This was the beginning of a multi-faceted, ongoing program structured to honor the philanthropists for their giving, vision and to recognize their influence.

Read All About It

Brady Communications designed a circular logo based on the Scottish thistle and the Carnegie Mellon mark. These features reflect the influential nature of the society as well as the ideas of philanthropy and heritage.

A Sense of Occasion

Brady Communications selected the highest quality materials to produce classically designed invitations for an Inaugural Weekend. This piece also served as a preview of the weekend events with professional shots of each venue. Extra pages were left in the booklet for keepsake photographs, which the university sent to donors after the event.

A V.I.P. Welcome

Upon their arrival in Pittsburgh, members received deluxe gift baskets conceptualized by Brady Communications. The contents included champagne bottles with branded labels, flutes with the society's logo, a DVD about the university, society stationary, a weekend agenda and much more!

Collateral

From the registration packets to the menus for the Inaugural Weekend, all of the printed materials for the society event carried a consistent brand identity, color scheme and quality.

Giving Direction

To help members make their way around key event locations, Brady Communications created 14-foot banners branded with the society's logo. Additional banners recognized each donor, foundation and corporation that was induced into the society.

Pop Art Party Bag

Brady Communications lightened things up a bit for the gala dinner at The Andy Warhol Museum. Members received fun, colorful party favors borrowing from the palette and technique of this famous alumnus.