Growing A Healthy Initiative
Through Great Web Design

The Association of Children’s Museums launched an important initiative to assist children and families in adopting and maintaining healthy lifestyles. From the start, the association, with over 500 member organizations worldwide, realized it needed a strong brand identity and web site for the program.

The challenge came in developing solutions that would meet the needs of three different audiences—families/children, parents and the member museums. That’s why Brady created a name and the brand for the initiative—Good to Grow!—that communicated a nurturing feel.

That theme was further explored through the web site where children and their families could chart their progress by earning stickers to decorate trees that served as symbols of healthy choices. An engaging interface, combined with fun animation, keeps kids entertained as they learn.

The result: Good to Grow! captures the vitality of choosing a lifestyle for lifetime well-being.

Planting the Seeds of Good Health

The database-driven application allows users to create their own profiles that match each family’s needs and interests.

Let’s Get Growing

As the public face of the initiative, the Good to Grow! Web site links children’s museums, families and the broader community with compelling messages, engaging activities and in-depth resources centered on healthy living.

Just For Me

A database-driven application allows users to create their own profiles to match his or her family’s needs and interests. This flexible format also allows for future content to be grown and customized to better serve specific member museums.

Tree-mendous

Each family creates and decorates its own tree – a symbol of healthy growth. By correctly answering-daily health related questions, users earn stickers to decorate their tree.

Tick-Tock, Tick-Tock

Because the goal of Good to Grow! is to encourage kids to be active (rather than sitting in front of a computer screen), the site features a clock that alerts kids to the amount of time they’re spending online.

To Mom and Dad

A special section geared to adults features information on nutrition, exercise and museum activities and events to help grown-ups make healthy choices for their families.

Growing the Museum Partnership

A special section designed to highlight and support the work of ACM member museums allows individual museums to share with the ACM community about programs that they have implemented. This section was created as a way to encourage museums to promote healthy life choices at their museums.

Growing A Healthy Initiative Through Great Web Design